How Our SaaS Startup Broke into the Japanese Market – and How We Did It

In the early days of our startup, we were confident that our technology would be successful in Japan. We had the perfect idea – a software that helps small businesses make money online. We pitched the idea to a number of Japanese business people, and they all seemed interested. We even started building a prototype – but things didn’t go as we had planned. Our product wasn’t well-received by the Japanese marketeers, and we didn’t make it off the ground. But we learned a lot and kept pushing forward. And now, more than six years later, our software is being used by some of Japan’s biggest companies.

How our startup broke into the Japanese market

We remember the first time we met with Japanese business people. We had a prototype of our software and we were confident that it would be successful in the Japanese market. But our product wasn’t well-received. We didn’t make it off the ground, but we learned a lot and kept pushing forward. And now, more than six years later, our software is being used by some of Japan’s biggest companies.

Why our product wasn’t successful in Japan

Our product wasn’t well-received by the Japanese marketeers.

Japanese business people were not interested in our product.

We didn’t have a good product.

How we turned around our startup and became successful in Japan

We started our startup with the aim of succeeding in Japan. We were confident that our technology would be successful, and we had the perfect idea – a software that would help small businesses make money online. We pitched the idea to a number of Japanese business people, and they all seemed interested. We even built a prototype – but things didn’t go as we had planned. Our product wasn’t well-received by the Japanese marketeers, and we didn’t make it off the ground. But we learned a lot and kept pushing forward. So, we kept going and became successful in Japan by learning from our mistakes. We turned around our startup and became successful by focusing on what worked well in Japan and adapting it to the Japanese market.

Miscellaneous lessons learned from our experiences in Japan

We’ve learned a lot about the Japanese market and how to succeed there. Here are some lessons we’ve learned:

 

  1. Be prepared for feedback – It’s important to be open and honest with your Japanese business counterparts about what you’re doing and how your product is different from theirs. This way, they can understand where you need to improve and where they can make their own changes.
  2. Be flexible – It’s important to be able to adjust your business plan based on the feedback you get from your Japanese counterparts. This way, you won’t get too far ahead of yourself and end up with something that no one will want to use.
  3. Know your customer – In Japan, it’s very important to know your customer (and their customers). So, when pitching your product or trying to figure out a way to serve them better, be sure to have all the information you need. This way, you won’t hit a wall when trying to court Japanese businesspeople.

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